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Client
SEB Trygg Liv
How do you launch a new concept in an efficient way, at the same time as internal and external sales channels are trained in how to sell it in practice?
Background
SEB Trygg Liv did a major investment with the care-concept and wanted to launch a new insurance package to all sales channels. The purpose was to train in the SEB commitment and at the same time train sales channels in the practical sales work with the customers.
What did Intermezzon’s solution look like?
We developed a scenario based web training where the participant is accompanied by a virtual coach. An interactive product module is followed by two simulated customer meetings, where you get to apply your knowledge in practice.
What was the outcome?
With our training the skill and competence around the care-concept has increased with all SEB sales channels. In this way they have been able to increase sales of health care insurances.